“Winning Takes Care of Everything” According to Nike & Tiger Woods
Does winning really take care of everything when it comes to a sports image and branding? According to Nike & Tiger Woods, yes.
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Concerns Over Sports Uniforms, Body Image, & Impact on Participation
Did you know that some sports uniforms can be so revealing that they actually cause great anxiety for athletes? Athletes who struggle with body image issues are most at-risk for these concerns.
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Olympic Committee Makes Huge Mistake Dropping Wrestling from 2020 Games
The IOC has dropped wrestling, one of the oldest sports known to man, from the 2020 Olympics. The backlash is just getting started.
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Lance Armstrong Finally Considering “Coming Clean” About His Drug Usage
Lance Armstrong appears to be ready to admit to his cheating, but is he doing it for the right reasons?
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The Heart of a Champion and Keys to Athletic Success
What are the variables that separate the great athletes from the good ones, and the good ones from the average ones? Mental toughness plays a big part, especially as it applies to motivation, perseverance, focus, and ultimately success.
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